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Click here if you have not yet read Part 1: Google AMP Reviewed: How Has It Changed SEO?

Based on a DoubleClick study, 90 percent of AMP publishers saw a higher engagement rate after embracing AMP, and 80% of publishers also reported getting higher viewability rates. Anticipating the release of Google’s mobile-first indexing, entering an AMP or Progressive Web Applications into your website’s theme is way more recommended than utilizing a separate mobile domain or a fine-tuned network site design. AMP documents load 2x quicker than standard web pages and have one 10th the latency as a responsive mobile page. Whether you are an online breaking news site or an attorney blog, fast website speeds are crucial. Consider these mobile statistics when deciding whether or not to embrace AMP on your website.

A 2016 study found that 58 percent of searches were conducted on mobile devices. 53 percent of web pages are abandoned if they take more than 3 seconds to load. A one-second delay in website load time can reduce conversions by up to 7 percent. However, many companies and publishers still have not adopted the AMP code. While usually providing positive traffic metrics, AMP documents strip many on page components and do not physically bring users to the publisher’s actual website. On the design level, AMP code stripped out adware and clunky JavaScript that did not load as quickly on a mobile phone. The straightforward structure of AMPs will lead web pages to load almost 4x quicker than traditional web pages, consuming eight times less data.

The AMP project is an open-source protocol that’s continuously updated. Websites only insert the AMP code on their site that pulls data from the AMP cache, so they load at lightning speeds. AMPs utilize server-side rendering of the AMP cache to deliver faster web speeds. AMPs also offer lite picture customization choices that may limit image bandwidth usage by up to 45 percent, plus reduced document sizes. All of this and more matters for search engine optimization because faster web pages usually improve bounce rate and correlate with higher conversion rates and standby time. AMP articles are even more special because Google favors them. Not only does AMP content appears in organic results, but they also have their own top stories carousel on top of organic searches to encourage more publishers to use AMP.


This article is brought to you by Results Driven Marketing, LLC, an industry-leading search engine optimization agency.

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