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What is SEO Good for in 2018? Branding Your Business

Face front marketing fiends and sagacious SEO scientists! Every few months we here at SEO Link Express Central HQ get an inquisitive inquiry from our merry marching society of fans that goes a little something like this: “When will SEO Link Express gives us the straight dope on what SEO actually does?”

The answer is, of course, right now!

Ways Seo Will Help Your Branding Efforts

Search engine optimization and branding frequently go hand in hand, although many traders see them as separate concepts. You should use Search Engine Optimization to draw users to your website and familiarize them with your business, while branding is your message, culture, and overall picture related to your company. Marketing channels like Search Engine Optimization are utilized as a means to communicate your brand’s message to prospective customers. So while the process of branding, occurs through various marketing efforts, branding in and of itself is not marketing. Search Engine Optimization can help to form your brand – Many entrepreneurs mistakenly think that they’ve got the final say in the way their brand is perceived.

The simple truth is that a brand is in fact defined by the clients and their understanding of what a company does.

Here is a very blunt, oversimplified example:

You could set up a business named Best Pencils on the Planet, Inc., and do everything you can to build a brand known for its high-quality pencils. But, if clients end up loving your pens and hating your pencils, Best Pencils on the Planet, Inc., may very well become known as that awesome pen company instead. That being said, it is possible to create a general shape, for your brand, and to nudge it in a specific direction with smart SEO.

Companies like Comfort Keepers of Philadelphia have been doing just that, cultivating an online footprint that shows them off as the leader in an innovative in-home care service they call Interactive Caregiving. This branding sets them apart, and they dominate the phrase through the simple use of SEO tactics.

Proper keyword study and content production are excellent methods of doing so. Whenever you decide what keywords you would like to rank for, you are strongly encouraging a relationship between your brand and those particular search queries. For example, if you want to become a large brand name in the workers’ compensation law vertical, you’d want to rank for keywords relating to hurt at work, job injuries, workers’ compensation claims, and similar phrases. You would not necessarily want to rank for a personal injury claim, because it sends a mixed branding message that’s contrary to your intentions.

In this way, proper Search Engine Optimization may help you influence the public perception of your brand. SEO and branding are means, to the same end. In fact, the goal of both SEO and branding is to increase the visibility of one’s business by becoming an authority on your industry. Because of this, you can’t really focus on just SEO, without increasing your brand awareness – is a logical sequence. With regards to increasing your business’s authority online, the same principles apply to both Search Engine Optimization and branding. Link building, for instance, has for ages been a crucial part of SEO.

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What Happened in Google’s August Core Algorithm Update?

Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile use, as slower, websites may lose traffic should the performance remains below par. The new update also caused a ranking fluctuation as a result, which led to digital online marketing professionals to speculate that another update might arrive soon. As we enter into the month of August, speculation became fact, as Google has released a core algorithm update. The update was rolled out throughout the first week of the month, and Google announced that it’s one of their regular wide updates comparable at the update they made last March.

The update impacts all search results page, but Google didn’t state any more specific information when it comes to these results. With the update fully rolled out, here are the important details that you need to know.

Impact on Content – Among the initial objectives of the general base update is to improve the quality of the search results page, which suggests content quality and user experience is key. Quality content means making sure that whatever info you provide has the proper amount of expertise, authoritativeness, and trustworthiness, and is able to generate traffic to your site. The concentrate on creating content has been emphasized by Google over the past few months, with the firm reiterating a statement that they’ve made throughout the March algorithm update.

Although this piece of advice was something which we and numerous other Search engine optimization practitioners have been preaching for a very long time, it’s best to ensure that you always optimize and update your content to cope with the most recent search trends. With regards to content optimization, there are many various ways that you can create quality content that panders to your audience. This could be in the shape of blogs, videos, and even podcasts. Searchable content comes in many forms, and with the right tags and keywords, you’d be capable to achieve a continuous flow of traffic that will be beneficial to your website.

YMYL Sites – While Google didn’t give any details on which type of websites will be affected the most by the current algorithm update, search engine optimization professionals have noticed significant ranking changes in YMYL and Health-related websites. With regards to overall ranking impact, YMYL websites were affected the most, with a number of sites experiencing a hit in their search rankings, while some websites experienced a boost. A survey from Search Engine Roundtable gave more details on what kind of YMYL websites experienced significant changes. In fact, websites related to health and nutrition experienced a huge boost in their rankings.

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What You Need To Know About RankBrain and SEO

Over the last several years, shrouded in the company’s typical mystique and under cover of darkness, a squad of geniuses at Google have been working on a tool which would help improve search results page called RankBrain. Other pieces make up the algorithm puzzle, also, from the spam fighting Panda and Penguin into Pigeon, which specializes in localized search results page, to Pirate, which helps unearth copyright offenses; Google has a whole host of tools at its disposal. RankBrain is only the newest.


How RankBrain Works

RankBrain was designed with the capability to learn as it goes. When it meets unfamiliar words or phrases, RankBrain makes intuitive assumptions as to what these search words could mean. For consumers, that implies a more accurate search results page even when what their typing in the search field is wacky, misspelled, or phrased unusually. As outsiders, the best estimate is that RankBrain is also a cooperative process. As it processes more unfamiliar terms and partners them with words already in its language, Google’s technology team double checks accuracy and makes any necessary adjustments, and after that releases the updated system to learn even more.


Why Does Any of This Matter?

If you care about search engine optimization, and whether you have a website or any online presence associated with your company, you must know not only your rank but how you got there so that you may also determine how to get better. As we mentioned earlier, Google’s overall search algorithm contains hundreds of parts. Google uses the interpretative data collected by these components or tools signals, and they have consistently refused to disclose what those signals are. They have released a few breadcrumbs, though, like the following verified signals:

  • Bolded keywords
  • Keywords within a Header Label
  • Keywords within a HTML title tag
  • Keywords in the main HTML body of the content
  • Keywords in the anchor text of a hyperlink
  • A site or web page’s PageRank
  • And that is just a hint at the 200+ signals which determine your website’s visibility within the search results page


Embracing a More Humane approach to search engine optimization

One day, Google employee Matt Cutts once told the audience in PubCon that rather than pursuing Google’s current algorithm, they should be predicting where that algorithm is going to go. With innovations like RankBrain on the loose, Google’s algorithm can now predict what customers are searching for without having to rely on content stuffed with awkward keywords. Learn from the signs your customers are sending you and keeps upgrading your product, your content, and your general message to reflect your findings. Build out your vocabulary.

This article is brought to you by Results Driven Marketing, LLC, an industry-leading digital marketing agency.

The post What You Need To Know About RankBrain and SEO appeared first on SEO Link Express.

The Importance Of Website Backups

You go to your computer to check your server, and it is working fine – but oh no, all of your files are deleted from the database. What would you do?

Backing up everything might seem a dull task. However, website backups can be a lifesaver; they are your safety net. They’re the critical part of security needed if all other resources fail.

Each car has a spare tire even though it usually is something you never use and forget about. Spare tires have a tendency to be hidden in a dark cavity of your trunk or attached to the belly of your vehicle.

Nonetheless, having a spare wheel allows you to drive without fear, knowing that whenever you do have a flat tire, you have a safety net. We may think of website backups in the same way. They’re your safety precaution for when your website has a problem, and you do not know how to fix it. If you’re an online breaking news site with tons of posts and images, a backup is the perfect safety net to prevent losing all of your content in the event of a site crash.

Precisely like having an additional tire, an internet site backup may help you recover your website following a security incident. It is critical to have website security tools in place to defend your site from hackers, or to detect if a hacker has accumulated entry to the site. Websites that lose their content is harmful to search engine optimization and will get penalized by Google’s algorithm; website backups will help to restore that content.

These tools, however, won’t be sufficient if the hacker can access and overwrite or remove the files. What’s described above may be called the worst scenario. Regardless of what security tools you use, the potential risk of being hacked is never going to be zero. Nonetheless, backups shouldn’t be the only security measure taken. Although backups revert your site content into the last backup made, any content uploaded in between time will be lost.

Also, backups can’t be utilized to solve the original problem or prevent your website from reinfection. This is why we advise that you take an active role in website security.

This post is brought to you by Results Driven Marketing, LLC, an industry-leading digital marketing agency.

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Google vs Bing for Search Engine Optimization

Websites and content strategies are optimized around Google’s algorithms for companies to build and maintain a substantial online presence. If your site has a high Google rank, then you are good, right? Not necessarily. Believe it or not, Google has some serious competition with other search engines, such as Bing and Yahoo. We know that you’re probably thinking, Yahoo? Wasn’t that a 1990 thing – right up there with AOL? Does anyone even use Bing? The answer is YES. Even though only 30 percent of web users and searchers use Bing, this is still a possible business that you could target.


The Right Audience

One more reason why you need to be optimizing for Bing is demographics. The demographics of Bing users differ from Google or Yahoo users. Based on your target audience, Bing users may fit the profile.


Keeping Up with Google

It has happened before: after putting in a lot of effort and time to raise your Google rank, your position abruptly drops. Everyone knows that Google often updates and changes algorithms, which can be frustrating and may even become a full-time job – one that many companies can’t afford. If you’re also optimizing for other search engines, like Bing, then even when Google does change its algorithms, you can rest assured that you’re still targeting the audience on Bing while you work at adapting to the new Google changes.


Bing SEO vs. Google SEO – What’s the Difference?

Countless companies have invested in executing solid search engine optimization strategies to enhance their Google rank and position. Nevertheless, what many don’t realize is that a good search engine optimization strategy also takes other search engines into account. For instance, Bing is gaining more attention and traction from brands looking to achieve and expand their audience and rank higher on both search platforms.


Therefore, with regards to search engine optimization, what are the similarities and differences between Bing and Google? Here are a few key points you ought to know.


Google vs. Bing: Similarities

  • Top brands, such as popular online breaking news sites, tend to rank higher
  • The number of backlinks still matter!
  • Optimizing content with keywords based on geographical locations is essential for a local search results page
  • Relevant and quality content is crucial for high search rankings


Google vs. Bing: Differences

  • Bing places more focus on social network engagements and interaction than Google
  • Even though Google approves a keywords number and keyword variations, Bing prefers the exact match of keywords in the content
  • Bing cares more about the age of the domain and also considers .gov and .edu sites when assigning a rank
  • Bing understands and crawls Flash websites better than Google
  • Bing puts more emphasis on mobile optimized websites Than Google


Given that you understand some of the differences between Google and Bing search engine optimization and why optimizing for both search engines is very important, remember “quality over quantity” in terms of your SEO efforts. The great news is that Google and Bing have some similarities with regards to search engine optimization, so you do not have to revamp your whole SEO strategy or duplicate your SEO efforts just for Bing. All in all, quality over quantity still matters. Similar to Google, Bing tends to rank top brands higher than smaller brands and also considers the quality of content and backlinks.


This article is brought to you by Gaming News – enjoy online breaking news in the gaming industry every day.

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Part 2: Google AMP Reviewed: How Has It Changed SEO?

Click here if you have not yet read Part 1: Google AMP Reviewed: How Has It Changed SEO?

Based on a DoubleClick study, 90 percent of AMP publishers saw a higher engagement rate after embracing AMP, and 80% of publishers also reported getting higher viewability rates. Anticipating the release of Google’s mobile-first indexing, entering an AMP or Progressive Web Applications into your website’s theme is way more recommended than utilizing a separate mobile domain or a fine-tuned network site design. AMP documents load 2x quicker than standard web pages and have one 10th the latency as a responsive mobile page. Whether you are an online breaking news site or an attorney blog, fast website speeds are crucial. Consider these mobile statistics when deciding whether or not to embrace AMP on your website.

A 2016 study found that 58 percent of searches were conducted on mobile devices. 53 percent of web pages are abandoned if they take more than 3 seconds to load. A one-second delay in website load time can reduce conversions by up to 7 percent. However, many companies and publishers still have not adopted the AMP code. While usually providing positive traffic metrics, AMP documents strip many on page components and do not physically bring users to the publisher’s actual website. On the design level, AMP code stripped out adware and clunky JavaScript that did not load as quickly on a mobile phone. The straightforward structure of AMPs will lead web pages to load almost 4x quicker than traditional web pages, consuming eight times less data.

The AMP project is an open-source protocol that’s continuously updated. Websites only insert the AMP code on their site that pulls data from the AMP cache, so they load at lightning speeds. AMPs utilize server-side rendering of the AMP cache to deliver faster web speeds. AMPs also offer lite picture customization choices that may limit image bandwidth usage by up to 45 percent, plus reduced document sizes. All of this and more matters for search engine optimization because faster web pages usually improve bounce rate and correlate with higher conversion rates and standby time. AMP articles are even more special because Google favors them. Not only does AMP content appears in organic results, but they also have their own top stories carousel on top of organic searches to encourage more publishers to use AMP.


This article is brought to you by Results Driven Marketing, LLC, an industry-leading search engine optimization agency.

The post Part 2: Google AMP Reviewed: How Has It Changed SEO? appeared first on SEO Link Express.

Part 1: Google AMP Reviewed: How Has It Changed SEO?

Do you wish to dramatically increase your agency’s revenues by selling search engine optimization services? In an attempt to fight Facebook’s content monopoly, Google launched the Accelerated Mobile Pages (AMP) project in Feb 2016 to much skepticism. With a limited ad tag and an open source protocol which navigated users away from a landing page’s native site, many experts believed that AMP would not catch on among the general public. While catering to different companies, the AMP project has far outpaced Facebook’s Instant Articles with regards to usage and search engine optimization buzz.

Despite all this hype from search engine optimization experts, it’s not clear whether Google’s AMP had any significant effect on the search results, as of yet. AMP is similar to the VR or 3D printing industries. Notwithstanding their innovation and capability to really shape the future of the world, we are still waiting for these technologies to saturate the marketplace. Let’s look through some of the early research and events surrounding the rise of AMP. While charting the great AMP story, there seems like a moral in the end.


The Mobile AMP Timeline

October 7, 2015: Google AMP is formally introduced.

Feb 24, 2016: Google AMP formally launched.

Sept 20, 2016: AMP web pages are included in the organic search results page.

Nov 4, 2016: Google announces on its blog the creation of a brand new mobile-first index.

March 2017 AMP Conference: Google announced that AMP would be accessible on the Baidu, Sogou, and Yahoo Japan search engines.

May 23, 2017: Paul Muret announces that AMP will be now accessible on AdWords for display and search ads.

2018: The rollout of the mobile-first indexing.


Since its official implementation, the number of Google AMP pages across the web has increased to over 2 billion.

The number of AMP pages in Sept 2016 was only 600 million. The number of domains which contain AMP web pages has also increased to over 900,000 and includes the major domain names, like eBay, WordPress, and The Washington Post. Consider the metrics a lot of research has shown about the effects AMP could bring to your website! According to Adobe Analytics, 7 percent of internet traffic for the U.S.’s top publishers come from AMP web pages. The Miami Herald saw a 10 percent increase in dwell time for users that visited the AMP document, as compared to a native webpage.


Click here to read Part 2: Google AMP Reviewed: How Has It Changed SEO?

This article is brought to you by Results Driven Marketing, LLC, an industry-leading search engine optimization agency.

The post Part 1: Google AMP Reviewed: How Has It Changed SEO? appeared first on SEO Link Express.

Part 2: How To Optimize Your Website For Google RankBrain

Click here if you have not yet read Part 1: How To Optimize Your Website For Google RankBrain.


The number of back-clicks

Back clicks occur when a visitor goes back to the search results page after landing on a website. Back-clicks indicate that the content found on the page did not provide satisfying value to the visitor. Websites want to increase the likelihood that visitors spend longer on the first result they click and visit other pages on the site after the first page. If you own an online breaking news site, for example, you want the article’s content your visitors click on in the search results page to match what the headline is.


Increase the overall user satisfaction that individuals experience when using their internet search engine

RankBrain won’t just look at the network as a whole, but additionally try and define different algorithms for various kinds of queries, different subjects, different languages, etc. Who knows, it can even have different algorithms for a different time of day.

We cannot be entirely sure of every RankBrain factor, but this is based on thorough research of leading search engine optimization experts! How many of you use RankBrain to generate more traffic? RankBrain makes it essential not to attempt to game the system. Google has gotten better at spotting link farms, and artificial, manipulative links; adding hidden text to a webpage or other manipulative search engine optimization practices simply won’t work.


Create a beautiful, responsive website that visitors want to stay on

Write content that’s well researched and engaging, provide useful features or illustrations and go that step beyond the norm to offer a value-added service and useful information. Be innovative, be creative.

The post Part 2: How To Optimize Your Website For Google RankBrain appeared first on SEO Link Express.

Part 1: How To Optimize Your Website For Google RankBrain

Artificial intelligence (AI) is no longer science fiction. Each time you enter a search on Google, there is a high probability that your query will be processed by Google’s AI system, known as RankBrain. How’s Google using AI? In an interview with Bloomberg, Greg Corrado, a senior research scientist at Google discussed what RankBrain, Google’s AI SEO system does: Google’s engineers design all of the hundreds of signals that determine a website’s value. While RankBrain is a learning system, it really is an Artificial Intelligence; it interprets language, it understands your queries in a way that has some of the gut feeling and guessability of people.

When RankBrain was introduced in October 2015, it was created to cope with the 15% of distinctive queries that Google has never seen before, but in March 2016 Andrey Lipattsev, a Search Quality Senior Strategist at Google has confirmed that it’s now Google’s 3rd most important ranking factor, with content, as well as backlinks, being first and second. We also know that RankBrain is an evolution from Google Hummingbird; it affected search engine optimization internationally and was released around the world.

How does RankBrain work? RankBrain uses vectors, which are massive amounts of written languages embedded in mathematical entities and attempts to understand not just keywords on a page, but the intent behind the keywords entered. That is about all Google is saying, and there are probably only a few individuals in Google who knows much more than that, so the rest of this article is setting off down the road less traveled into wild speculation.

To learn, artificial intelligence needs feedback, so the first question is: Where does RankBrain get its feedback from? How does it know if somebody is satisfied with the page they have found? It is likely to receive its data from a few of the most obvious sources.


The Click Through Rate (CTR) for each result

Google has said that there are over 200 major ranking factors and about 10,000 minor factors and one thing RankBrain may well do is alter the weighting that all of these different factors have to be able to make it more than likely that visitors will want to click the top result in the search results page.


Click here to continue on to Part 2: How To Optimize Your Website For Google RankBrain.

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How You Can Benefit From Organic Search Results

Organic search strategies have their respective advantages and disadvantages. On average, search engine users conduct over 18.6 billion search requests per month. The search engine results pages probably provided a mixture of both organic and paid rankings. Knowing the advantages of organic search strategies will enable you to get the best return for your search marketing dollars. As you’ll see, combining them will frequently result in a better click-through rate.

Organic search results page are the listings of web pages returned by search engine algorithms that match the search string for keywords. Marketers use search engine optimization and content assets to obtain high internet search engine rankings. The goal is to be on the first page and after that move into the top 3 rankings for particular keywords. That is since the benefits of an organic search are dependent on visibility. The higher the ranking, the more pronounced the benefits. With high internet search engine ranking comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership. Respected backlinks are the single best indicator of a website’s authority and leadership (use this backlink checker tool to see how many backlinks your site has). This perception translates into much more confidence and a higher likelihood to click through to the site.

Furthermore, if the content that ranks high is evergreen, meaning consistently high-quality, then the rankings will also have a more evergreen presence. That specific content might rank high long after the content has been created. Once you get high rankings, it is easier to keep these rankings. You get the authority status and build the confidence of users and search engines.

This article is brought to you by Gaming News – enjoy online breaking news in the gaming industry every day.

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