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Part 2: 9 Essential Steps for Ranking Higher in Google

This is the second part of our post, “9 Essential Steps for Ranking Higher in Google”. If you have not yet read part one, click here.

 

  1. Type of content

Another factor that affects the time needed to rank on Google is the kind of content you publish. Breaking news stories will rank quicker than stories that aren’t considered news. For instance, a story about a potential war in the Middle East is likely to appear in the first positions in search results quicker than your story about food allergic reactions. Similarly, a brand new image of the newborn British Prince will get to the top quicker than the image you’re uploading to accompany your new post.

 

  1. Length of Content

Longer articles are more inclined to rank higher than shorter articles. With regards to the time needed to rank, an in-depth article on a subject has a lot more chances for ranking higher than a shorter article on the same subject.

 

  1. The Number of Posts

This is also related to the age of the domain, as explained above. A post published on a website that already has a number of quality published posts will likely rank quicker than an article published on a website with only a few published posts.

 

  1. Original Content

This goes without saying, but occasionally it’s significant to clarify the fundamentals. Do not expect to rank unoriginal content on Google or other search engines.

 

  1. Search Engine Optimization is Critical

Front-end and back-end search engine optimization both play a significant role not only in ranking a brand new post or website but additionally on how long it may take to rank. A cautiously designed search engine optimization campaign will also speed up the time required for new pages or posts to rank in Google.

 

  1. The Quantity and Quality of External References

A new post or page that receives a number of natural links because it is important, useful and valuable will also climb search engine results pages faster. If your website is linked to by an industry-leading website, Google will value your website higher than others. Continue updating with good quality original content – do not give up, keep trying. High-quality content will attract high-quality external links.

The post Part 2: 9 Essential Steps for Ranking Higher in Google appeared first on SEO Link Express.

Part 1: 9 Essential Steps for Ranking Higher in Google

Learn how to build a successfully-ranking website or blog efficiently. Many factors affect the time required for a website, blog or post to rank on Google along with other search engines. Google has repeatedly said that they’re using more than 255 factors in their ranking algorithm but read on to learn about the most crucial factors related to how long it can take to rank in Google.

  1. Age of the domain

A website that’s old and trusted is more likely to rank higher in Google search results than a newer website, provided that other factors remain equal.

This doesn’t mean that a brand new website can’t achieve good rankings; however, it merely means it may take more time. A domain is considered new when it’s active for less than six months. Following the initial six-month period, you’ll be able to begin getting increased exposure from search engines.

 

  1. A Clean Domain

This is another element that may work in favor of your attempts to rank in Google. A clean domain is a domain that hasn’t been penalized by Google either by a manual or algorithmic punishment. Domains with a clean history will ensure no nagging algorithm punishments in the future. Be sure to do your research if you’re buying a domain off of a reseller.

You can check to see if your domain has been penalized in the past by logging into Google Analytics and reviewing its traffic history. If you see a link between the dates you lost traffic and the date Google rolled out an algorithm change, then you know that your website was penalized and depending upon the kind of change you can begin working on your recovery. In case your domain isn’t clean then it is a waste of time to try and rank for any conditions in Google since the imposed penalty won’t let you. The very best way to recover is to clean up what was penalized or perhaps consider beginning from the start with a brand new domain.

 

  1. Keyword Competition

There’s intense competition specifically for the most popular keywords, so you should be selective about the keywords you would like to rank for.

“Keyword selection is so important when it comes to ranking in Google,” says the CEO of eAttorneyQuotes, a law firm directory, “Choosing the right keywords to rank for will save you countless hours in search engine optimization.”

If you try to rank for popular keywords thinking you’ll get more traffic, chances are you’re not going to achieve much, unless you have a quite strong and trusted website. What you must do instead is to aim for low competition keywords until you get high rankings for all those and after that try to go after popular keywords. High rankings for low competition keywords will get you traffic and links from others websites, and gradually this will make your website stronger and able to rank for more significant terms.

 

Click here to continue on to part two, where we further explain how to rank higher in Google search results.

The post Part 1: 9 Essential Steps for Ranking Higher in Google appeared first on SEO Link Express.

How Often Should You Back Up Your Website?

Why should you backup your website? In case your website crashes or gets infected with a virus, you can lose every piece of data stored on the site. For instance, a virus could rip through your website and compromise your files. Several programs will help you recover from the virus, but no warranty exists for complete restoration. So how can backups fix these issues? Backing up your website creates copies of your files and stores them in more than one separate location. Some website owners backup their files to an external disk drive or flash drive, while some use cloud backups to defend their data.

Think of backups as insurance against catastrophe. You will enjoy greater usage capacity and enhanced peace of mind. Regardless if you conduct backups manually or automatically, frequency plays an important role in determining the process success. How frequently should you backup your website? The answer depends upon your usage patterns. How frequently do your files change? Many people continuously load new files onto their websites and make changes to old ones. Others seldom use their websites. Determine your backup frequency based on your speed of file changes. For instance, a news site that posts hundreds of news stories every day has to schedule daily backups. On the other hand, a static website should conduct backups on each new change to their site, however often that may be.

How important is your data? You may not care if you lost your browsing history, but what if you lost your dissertation paper or your childhood pictures? Consider the value of your files and documents when establishing a backup schedule. A web designer that creates new graphics for customers every day of the week, for instance, might back up her or his website towards the end of every workday. Not only do systematic backups protect new files, but they also preserve old ones. In case you use online backup software, backup software accordingly. Think about your usage patterns.

The post How Often Should You Back Up Your Website? appeared first on SEO Link Express.

Getting Ready For Google’s Accelerated Mobile Pages (AMP)

Twenty years ago, people were willing to wait several minutes for web pages to load. We did not have a lot of choices back then, given that all of us usually browsed the internet through a 56K modem. Today, web users are much less patient, particularly if they are browsing on cellular devices. However, the great news is that Google has lately introduced a brand new initiative, Accelerated Mobile Pages, that will reduce mobile loading time even more than what we have seen with mobile sites with responsive design, such as NewsWorld.

Increasing the speed of your mobile website should be one of your prime concerns. Google has recognized that streamlining the delivery of content on cellular devices is the main priority, which is the reason it has prioritized finding a brand new solution for its global users. Consequently, Google recently introduced AMP. The objective of this project is fairly self-explanatory – increasing the speed of media-rich web pages which are accessed on cellular devices.

But exactly how will accelerated mobile pages affect your brand? In short, AMPs will effectively reduce bounce rates. Slow load times and less-than-responsive design, such as sites like WebMarketCentral, are one of the reasons that users abandon websites. Sadly, they are not any more forgiving on cellular devices than on desktops. A report on page load time states that bounce rates for sites which take five seconds or more to load are 10 percent higher than for websites that load more quickly. Since AMP will increase loading speeds, bounce rates should fall noticeably.

Additionally, AMPs will lift conversion rates. Slow load times adversely affect conversion rates. Research shows that every additional second a mobile webpage takes to load causes conversion rates to drop by 3.5 percent. Brands that use Accelerated Mobile Pages can be pleasantly surprised to see their conversion rates rise.

Accelerated Mobile Pages will become more and more important in Google’s eyes and will presumably rank better than non-AMP pages. Make sure to optimize for mobile as soon as possible!

The post Getting Ready For Google’s Accelerated Mobile Pages (AMP) appeared first on SEO Link Express.

How Structured Data Affects Your SEO Rank

For traditional search engine optimization practice, there are modern ways to improve your search engine optimization and schemas are among these techniques.  What’s a schema, or structured data, markup? Structured data is a technique to describe your content to the search engines in a way that they could comprehend it. When Google or other search engines crawl a web page, their primary goal is to figure out what the page is about. The crawlers can’t view an internet site like a human, but it processes the HTML code of a page attempting to figure out various things such as the title of a page, images, main content, date published, and writer, along with other components they find useful throughout the indexing process.

To make their jobs faster and easier, search engines have agreed on a set of common standards, also known as schemas, which cover many types of content, including articles, videos, images, but additionally various kinds of entities like associations, local businesses, individuals and much more. Schema.org and Google’s structured data guides have all of the info about the available schemas.

Why is structured data essential for SEO? Even though structured data isn’t part of the Google ranking algorithm, it’s still necessary for search engine optimization for many reasons.

“Structured data is so important when it comes to search engine optimization because you walk the robots through your site and tell them exactly what to look for,” says the CEO of Candlegrove Media Group, a media company that manages many websites, such as CelebrityFix and WebMarketCentral.

First, it’s a feature that might get into the ranking algorithm in the future. Second of all, structured data enhances your website’s presence on search engine results pages (SERPS) with rich snippets, which in turn drives more visits to your site.

Third, it is a way to get in the Google Knowledge Graph and reap the benefits this feature offers to website owners. The Google Knowledge Graph is the infobox which appears on the right side of search results page whenever you search for a query, known brand, or news site.

Fourth, is perfect for local SEO. With structured data, you can give search engines more info about your local business, including address and contact details. When setting up shopping campaigns on AdWords, you must have microdata on your product pages so that Google can verify the data submitted on your shopping feed. Without microdata, it’s very likely that your shopping campaigns won’t be optimized. Fifth, new technology like accelerated mobile pages (AMP) relies heavily on structured data for some of their advanced features. Lastly, it increases your chances of getting an entry in Google Answers.

Overall, structured data is becoming increasingly important in the SEO industry, and will continue to do so for many years to come. Stay on top of Google algorithm news to keep up to date with the latest trends in structured data.

The post How Structured Data Affects Your SEO Rank appeared first on SEO Link Express.

Why You Should Be Using Meta Titles, Descriptions and Keywords

Adding meta titles, keywords and descriptions in your WordPress blogs might seem trivial, but they can pay big dividends with regards to SEO. With virtually thousands upon thousands of available websites, users rarely have an opportunity to sift through all sites, mostly going with the top three most popular internet search engine results. This is why search engine optimization is considered the holy grail of web marketing; robust search engine optimization can drive a lot of traffic to your site. The title of the blog is self-descriptive, it tells the reader about the subject of the blog. It’s the most crucial part of metadata as a poorly written title can be extremely damaging to your site’s SEO.

Meta descriptions help your blog in a twofold manner: it can make search engine work easier by briefly detailing the post, and attracts users with a concise and consistent summary of the post. The use of keywords, and on the other hand, it is a lot more open to controversy. While many search engine optimization experts believe it to be a pretty important factor in search engine optimization, many people say that keywords do not mean much, including Google. Eventually, due of the fact that search engines refuse to indicate the weight of different factors on ranking sites, we do not exactly know how much of a role meta descriptions and keywords play in assisting your site’s SEO. We do know, however, that they play a role, which should be enough to warrant your attention.

The post Why You Should Be Using Meta Titles, Descriptions and Keywords appeared first on SEO Link Express.

The Importance of Mobile-Friendly SEO

Google’s latest concentration on mobile-friendly search should come as no real surprise, as each year people spend increasingly more time glued to their mobile phones, tablets, and their wearable devices. What is more of a surprise, is that many companies waited until now to start optimizing their online practices, content, and web sites for the mobile explosion. Perhaps some of the panic and frenzy around Google’s algorithm tweak, which some are claiming as Mobilegeddon, comes from a general misunderstanding as to how SEO works, especially since it relates in a mobile environment. “Internet SEO” is frequently one of these buzzwords that may sound too complicated and includes complex theories full of confusing technical jargon, but in reality, the principles can be very simple.

The goal of an internet search engine is to deliver outcomes which are the most relevant and the best equipped to answer a user’s web search query. The search algorithms or crawlers are designed to emulate the way the human visitor would interact with your website and in a lot of cases, optimizing the user’s experience of your mobile offerings may yield better search results. While there are technical aspects and an array of design modifications to contemplate when implementing a mobile search strategy, you must aim to take a logical step-by-step strategy to help avoid becoming overwhelmed.

To be better equipped to tackle your mobile SEO, consider the following mobile elements and search engine optimization resources to integrate into your strategy.

The following are a couple mobile-friendly search engine optimization best practices and concerns to bear in mind while optimizing your website and content for mobile. Take note that not any of those elements are correct for any business, you should concentrate on the tactics that best align with your current state of mobile efforts. It is critical to consider your mobile visitors likely to be limited by their devices. Frequently, when searching on a mobile phone, your visitors may work with slower computing power, a diminishing battery life, and a slower connection to the internet.

Every one of those factors might weigh in the rear of the user’s head and may increase their likelihood of being in a hurry. By utilizing smaller picture lower quality sizes and video, you can reduce the data amount the user will need to load, which could better make sure that your website operates quickly. Nevertheless, you would like to be cautious not to reduce the quality too much and make the experience worse for users with faster connections. Instead, incorporate mobile friendly choices for your content whenever possible. For instance, if your website offers top quality downloadable content that’s packaged in a big file, give the user a wide range of other file size choices to select from, like a mid- or low-quality alternative.

Whether you have a popular news site or small business, there’s no denying that mobile search engine optimization is the future of website development and digital marketing.

The post The Importance of Mobile-Friendly SEO appeared first on SEO Link Express.

Is Bing Better Than Google?

Google was synonymous with “search” for many years, and Bing rapidly became synonymous with sarcasm about why anyone ever used Bing. Believe it or not, however, the two search engines are not as different as the jokes would like you to believe. People frequently ignore that Bing also does tons of things just as well as Google. As of this year, Google currently has 93% of the US’s search market share. Bing maintains about 4% of search market share.

Bing marks themselves as a decision engine, to present the results in a more realistic context than simply finding text on a page. Bing also powers Yahoo’s search. Both Google and Bing feel and look remarkably comparable with regards to basic search results pages.

Here are the main differences I have noticed after poking around in each: Bing’s video search is significantly better than Google’s. This is the biggest difference between the two. For some videos, it will even give you an overview if you hover over. On the other hand, Google’s shopping suggestions appear more frequently than Bing’s do, and they are usually far better. So if you are attempting to find out which stores carry a particular product, or where to find the best price online, Google will be better than Bing. Google’s image search interface feels a bit smoother whenever you use it, although Bing has 1 or 2 more advanced options like layout. Bing’s picture search also allows you to remove certain portions of your search term with one click, which is kind of cool. Bing puts related searches, and associated search queries to the right of your search results page, while Google puts them near the bottom.

Overall, Bing and Google are very similar to each other, and each have their own strengths and weaknesses. However, if you’re trying to get your website in front of the most people through search engine optimization, Google is the easiest choice to make.

The post Is Bing Better Than Google? appeared first on SEO Link Express.

Why You Should Avoid Black Hat SEO Tactics

Let us start with a simple question: what is the #1 factor that might make or break your site’s success? If you said search engine optimization (SEO), you are right. When SEO is done well, search engines like Google send you a ton of visitors to your sites over time. So in this post, let us discuss some of the dangerous black hat search engine optimization techniques some bloggers still exercise and should steer clear of them like the plague if you wish to get better at SEO.

Are you ready? Let us dive into the details. What’s black hat SEO? Black color hat search engine optimization involves bad internet practices like building links from spam websites, creating duplicate content, keyword stuffing, etc. Black hat SEO tactics could cause your site to be banned from internet search engines. Google penalizes black hat sites heavily which, could cause your website to be banned from Google search results.

Why should you avoid black hat SEO? If black hat search engine optimization can help to increase your domain authority then why avoid this? If you wish to build long lasting search traffic, then you should steer clear of black hat search engine optimization techniques. Search engines target sites that follow black hat search engine optimization and remove them because they provide low-quality content and spam. Your best bet is to follow standard SEO strategies that Google itself suggests.

The post Why You Should Avoid Black Hat SEO Tactics appeared first on SEO Link Express.

What Is A Backlink Pyramid?

The backlink pyramid was among very first SEO strategies to be developed ever since Google started placing value on backlinks. A backlink pyramid is simple to implement, easy to explain and useful in lots of ways. The strategy allows you to send top quality backlinks to your money site, fortifies those top quality links, and improves the index rate of these backlinks. These links must be manually created Web 2.0’s, have high PR blog posts, news articles, and high PR social bookmarks. These links will be pointing directly to your primary site, so you want to make sure they are not spammy and have good diversity.

Tier 2 – The 2nd tier of links will be medium quality links. You should use well-spun content and auto create links. Article directory sites, wiki links, and various low PR backlinks are good for the second level. Your second level of links will be pointing towards your first level of backlinks only. The goal of the second level links is to strengthen the quality of your Level 1 websites and improve their SEO rank. You may want to send multiple Level 2 links to each Level 1 backlink. This means you’ll be creating 10 to 20 times more Level 2 that you created in the 1st year.

Level 3 – This is where we spam the Internet a la 2001. Level 3 requires poor quality links like auto-accepted blog comments, Pligg bookmarks, and Wiki links. This 3rd tier of backlinks will be pointing directly to the second level of backlink. The objective of level 3 backlinks is to improve the index rate of your level 2 backlinks. The most of your tier 3 backlinks won’t be indexed by Google so you should create enough that you’ll have at least a few backlinks indexed per Tier 2 backlinks on average. Send another 10 to 20 times more backlinks pointing at your level 2 links as you created previously.

The post What Is A Backlink Pyramid? appeared first on SEO Link Express.

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