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What is SEO Good for in 2018? Branding Your Business

Face front marketing fiends and sagacious SEO scientists! Every few months we here at SEO Link Express Central HQ get an inquisitive inquiry from our merry marching society of fans that goes a little something like this: “When will SEO Link Express gives us the straight dope on what SEO actually does?”

The answer is, of course, right now!

Ways Seo Will Help Your Branding Efforts

Search engine optimization and branding frequently go hand in hand, although many traders see them as separate concepts. You should use Search Engine Optimization to draw users to your website and familiarize them with your business, while branding is your message, culture, and overall picture related to your company. Marketing channels like Search Engine Optimization are utilized as a means to communicate your brand’s message to prospective customers. So while the process of branding, occurs through various marketing efforts, branding in and of itself is not marketing. Search Engine Optimization can help to form your brand – Many entrepreneurs mistakenly think that they’ve got the final say in the way their brand is perceived.

The simple truth is that a brand is in fact defined by the clients and their understanding of what a company does.

Here is a very blunt, oversimplified example:

You could set up a business named Best Pencils on the Planet, Inc., and do everything you can to build a brand known for its high-quality pencils. But, if clients end up loving your pens and hating your pencils, Best Pencils on the Planet, Inc., may very well become known as that awesome pen company instead. That being said, it is possible to create a general shape, for your brand, and to nudge it in a specific direction with smart SEO.

Companies like Comfort Keepers of Philadelphia have been doing just that, cultivating an online footprint that shows them off as the leader in an innovative in-home care service they call Interactive Caregiving. This branding sets them apart, and they dominate the phrase through the simple use of SEO tactics.

Proper keyword study and content production are excellent methods of doing so. Whenever you decide what keywords you would like to rank for, you are strongly encouraging a relationship between your brand and those particular search queries. For example, if you want to become a large brand name in the workers’ compensation law vertical, you’d want to rank for keywords relating to hurt at work, job injuries, workers’ compensation claims, and similar phrases. You would not necessarily want to rank for a personal injury claim, because it sends a mixed branding message that’s contrary to your intentions.

In this way, proper Search Engine Optimization may help you influence the public perception of your brand. SEO and branding are means, to the same end. In fact, the goal of both SEO and branding is to increase the visibility of one’s business by becoming an authority on your industry. Because of this, you can’t really focus on just SEO, without increasing your brand awareness – is a logical sequence. With regards to increasing your business’s authority online, the same principles apply to both Search Engine Optimization and branding. Link building, for instance, has for ages been a crucial part of SEO.

The post What is SEO Good for in 2018? Branding Your Business appeared first on SEO Link Express.

What Happened in Google’s August Core Algorithm Update?

Last July, Google has launched the Google Speed update, which adds mobile page loading speed as a ranking factor. Along with a new ranking factor, the July update also emphasized the need to optimize websites for mobile use, as slower, websites may lose traffic should the performance remains below par. The new update also caused a ranking fluctuation as a result, which led to digital online marketing professionals to speculate that another update might arrive soon. As we enter into the month of August, speculation became fact, as Google has released a core algorithm update. The update was rolled out throughout the first week of the month, and Google announced that it’s one of their regular wide updates comparable at the update they made last March.

The update impacts all search results page, but Google didn’t state any more specific information when it comes to these results. With the update fully rolled out, here are the important details that you need to know.

Impact on Content – Among the initial objectives of the general base update is to improve the quality of the search results page, which suggests content quality and user experience is key. Quality content means making sure that whatever info you provide has the proper amount of expertise, authoritativeness, and trustworthiness, and is able to generate traffic to your site. The concentrate on creating content has been emphasized by Google over the past few months, with the firm reiterating a statement that they’ve made throughout the March algorithm update.

Although this piece of advice was something which we and numerous other Search engine optimization practitioners have been preaching for a very long time, it’s best to ensure that you always optimize and update your content to cope with the most recent search trends. With regards to content optimization, there are many various ways that you can create quality content that panders to your audience. This could be in the shape of blogs, videos, and even podcasts. Searchable content comes in many forms, and with the right tags and keywords, you’d be capable to achieve a continuous flow of traffic that will be beneficial to your website.

YMYL Sites – While Google didn’t give any details on which type of websites will be affected the most by the current algorithm update, search engine optimization professionals have noticed significant ranking changes in YMYL and Health-related websites. With regards to overall ranking impact, YMYL websites were affected the most, with a number of sites experiencing a hit in their search rankings, while some websites experienced a boost. A survey from Search Engine Roundtable gave more details on what kind of YMYL websites experienced significant changes. In fact, websites related to health and nutrition experienced a huge boost in their rankings.

The post What Happened in Google’s August Core Algorithm Update? appeared first on SEO Link Express.

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