Do you wish to dramatically increase your agency’s revenues by selling search engine optimization services? In an attempt to fight Facebook’s content monopoly, Google launched the Accelerated Mobile Pages (AMP) project in Feb 2016 to much skepticism. With a limited ad tag and an open source protocol which navigated users away from a landing page’s native site, many experts believed that AMP would not catch on among the general public. While catering to different companies, the AMP project has far outpaced Facebook’s Instant Articles with regards to usage and search engine optimization buzz.
Despite all this hype from search engine optimization experts, it’s not clear whether Google’s AMP had any significant effect on the search results, as of yet. AMP is similar to the VR or 3D printing industries. Notwithstanding their innovation and capability to really shape the future of the world, we are still waiting for these technologies to saturate the marketplace. Let’s look through some of the early research and events surrounding the rise of AMP. While charting the great AMP story, there seems like a moral in the end.
The Mobile AMP Timeline
October 7, 2015: Google AMP is formally introduced.
Feb 24, 2016: Google AMP formally launched.
Sept 20, 2016: AMP web pages are included in the organic search results page.
Nov 4, 2016: Google announces on its blog the creation of a brand new mobile-first index.
March 2017 AMP Conference: Google announced that AMP would be accessible on the Baidu, Sogou, and Yahoo Japan search engines.
May 23, 2017: Paul Muret announces that AMP will be now accessible on AdWords for display and search ads.
2018: The rollout of the mobile-first indexing.
Since its official implementation, the number of Google AMP pages across the web has increased to over 2 billion.
The number of AMP pages in Sept 2016 was only 600 million. The number of domains which contain AMP web pages has also increased to over 900,000 and includes the major domain names, like eBay, WordPress, and The Washington Post. Consider the metrics a lot of research has shown about the effects AMP could bring to your website! According to Adobe Analytics, 7 percent of internet traffic for the U.S.’s top publishers come from AMP web pages. The Miami Herald saw a 10 percent increase in dwell time for users that visited the AMP document, as compared to a native webpage.
Click here to read Part 2: Google AMP Reviewed: How Has It Changed SEO?
This article is brought to you by Results Driven Marketing, LLC, an industry-leading search engine optimization agency.
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