The title tag (
Before search engine algorithms increased their complexity, the title tag was a straightforward way to try and determine the theme and relevance of a page. As search engines evolved, their algorithms started to include additional factors such as link data, social media interaction, and traffic and performance metrics. The title tag, however, still holds great value for the page’s search engine optimization. According to SEOmoz’s annual Search Ranking Factors Survey of 37 influential thought leaders in the search engine optimization industry, 35 out of the 37 participants said that keyword usage in the title tag was the most crucial place to use keywords to achieve high rankings.
Creating Optimized Title Tags
Title labels are among the best search engine optimization techniques because they’re a low effort and a high return task. Most web blogging platforms such as WordPress and Drupal either provide built-in solutions or downloadable add-ons to offer access to creating and editing title tags. Title tags are especially important for online breaking news sites because each unique article needs to specify what it’s about.
Title tags are utilized as a relevance factor to describe a page in internet search engine algorithms, so you need to be exact with what the content is about. Stray too far off the path, and you might look like you are spamming, keyword stuffing or other manipulative techniques.
Do Not Target Too Many Terms On One Page
An excellent general guideline is to try not to target more than a couple of keywords per page. This method allows search engines to determine the main subject and relevance of your page more easily.
Optimize Your Length for Results Pages
Search engines standardize their results pages by restricting the number of characters they display per item in a listing. Headers are allowed a maximum of 70 characters before they truncate. Your title tag might make no sense to a user if it is cut off before the point is made, so be sure to check the title tag length. Also, do not go overboard with keywords and use common sense to know exactly what looks too long.
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The post SEO Basics: What Is a Title Tag and Why Is It Important? appeared first on SEO Link Express.