Unlike outbound marketing, which consists of push techniques like Television, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a potential customer or client is already having with themselves. After the visitors reach your content, the goal is to convert them into paying customers. It isn’t about attempting to create a need; it is about gratifying a need that already exists. So just what constitutes inbound marketing? Here are a few examples:
Internet search engine optimization is the practice of making changes in various places of your website and through your website presence so search engines can find and deliver targeted traffic to your site. This all starts with the targeted keywords you choose that are the foundation of your search engine optimization campaign. A website will only appear on a search engine results page (SERP) organically if what the site offers matches what the searcher is looking for. Remember: you are not interrupting them; you’re assisting them.
For example, if the user is looking for info on writing blog articles or digital media companies, they will gravitate towards articles that give them information about it. If you are selling a special service, you then have the potential of converting these visitors into paying customers. Pay-per-click (PPC) advertising is based on keywords, meaning that it’s also considered a form of inbound marketing. PPC is comparable to search engine optimization; the only real difference is that in PPC, the keywords are paid for in order to guarantee that the ad is placed. For instance, when a user searches for info on a certain subject, the SERPs deliver two types of results: those that came into being organically and those that came into being by paid means. Anybody who’s searching for info has the option to click either one. They’ll simply chose the one which looks as if it’ll meet their needs the most, regardless of whether the company paid to be on the results page or not.