For many novice webmasters, pingbacks always appear to be there. They do not seem to be hurting anyone, but at the same time, it does not seem like they are doing much to help your site. Nonetheless, pingbacks do serve the purpose, and it is up to you to decide whether or not they’re something you want to associate with your site.
Pingbacks are the most famous type of link or method which gives webmasters notifications when other websites are linking to one of their articles or pages. WordPress supports automatic pingbacks where all the links in an article can be “pinged” when the article is published. Pingbacks are specifically useful for popular blogs or news sites that are linked to often by other websites. Pingbacks have little to no value in search engine optimization and digital marketing strategies.
This happens if you make your blog visible to everybody as opposed to having a private blog. This is more than likely the reason why, if you have a WordPress site, you may be getting pingback notifications without realizing what they are or why they matter. More advanced content management systems like Joomla supports pingbacks via extensions or plugins. All you need to do to make a pingback comment is a connection to another WordPress blog post where pingbacks are enabled. The blog owner will then see the notification in their comment area where they can approve or disapprove.
WordPress clarified the process like this: Person A posts something on his blog. Person B posts on her own blog, linking to Person A’s post. This automatically sends a pingback to Person A, if both have pingback-enabled blogs. Person A’s blog receives the pingback; then the pingback service will automatically go to Person B’s post to affirm that the pingback did, in fact, arise there. Expanding on that, pingbacks always check to make sure there’s a hypertext link from the site that mentioned your article and only then will you be alerted.
If you are interested in keeping tabs on every site that links to your article or page, enable pingbacks to be notified. If you couldn’t care less, however, disabling pingbacks will prevent those annoying notifications.