Online advertising with AdWords is among the most efficient ways to reach new clients and grow your company. Nevertheless, before you may get started, you will need to know how to use AdWords efficiently to increase the return on investment (ROI) from your advertising spend and avoid making mistakes. What Is Google AdWords? AdWords is the online advertising platform owned and operated by Google. AdWords is also the largest and most widely used online advertising network in the world, and millions of companies, from directories to online news sources, advertise online using AdWords to reach new clients and grow their business.
Advertisers who choose to use AdWords can target users across two main networks – the Search Network, and the Display Network. The Search Network describes PPC advertising, wherein advertisers bid on keywords which are relevant to their business and can display their ads to users that enter these keywords in Google as part of a web search query. Pay-per-click (PPC) advertising is also known as paid search. The Display Network provides advertisers the possibility of placing visual ads on websites which are part of Google’s Display Network. The Google Display Network reaches about ninety percent of global internet users, a vast potential audience.
If you’re new to online advertising or an experienced digital marketer, Google AdWords can put your business in front of thousands of potential customers and is a great way to jump your business to the next level.