Google was synonymous with “search” for many years, and Bing rapidly became synonymous with sarcasm about why anyone ever used Bing. Believe it or not, however, the two search engines are not as different as the jokes would like you to believe. People frequently ignore that Bing also does tons of things just as well as Google. As of this year, Google currently has 93% of the US’s search market share. Bing maintains about 4% of search market share.
Bing marks themselves as a decision engine, to present the results in a more realistic context than simply finding text on a page. Bing also powers Yahoo’s search. Both Google and Bing feel and look remarkably comparable with regards to basic search results pages.
Here are the main differences I have noticed after poking around in each: Bing’s video search is significantly better than Google’s. This is the biggest difference between the two. For some videos, it will even give you an overview if you hover over. On the other hand, Google’s shopping suggestions appear more frequently than Bing’s do, and they are usually far better. So if you are attempting to find out which stores carry a particular product, or where to find the best price online, Google will be better than Bing. Google’s image search interface feels a bit smoother whenever you use it, although Bing has 1 or 2 more advanced options like layout. Bing’s picture search also allows you to remove certain portions of your search term with one click, which is kind of cool. Bing puts related searches, and associated search queries to the right of your search results page, while Google puts them near the bottom.
Overall, Bing and Google are very similar to each other, and each have their own strengths and weaknesses. However, if you’re trying to get your website in front of the most people through search engine optimization, Google is the easiest choice to make.