Many people ask, why is blogging important? It’s a very simple question that can be answered in several ways. Put simply, web blogging offers you brand new opportunities with the potential to build relationships and add an individual touch to your brand, which in turn gives you an advantage over your competitors. Seeking to get ahead of your competition? A business blog is your answer!
It builds relationships with visitors. These new relationships that you acquire might turn into potential leads for your business, and in addition, web blogging can also help build stronger relationships with existing clients because it creates loyalty between you and the customers.
It also gives added value to your site. Team members may have the opportunity to contribute to writing blogs on any topic related to your industry. Readers will come back to read your blogs, share and reread if they find your topics relevant. It communicates your brand image when sharing your blogs on social media. You can express your brand identity, and continue to do so with every blog post.
“Writing my blog and news stories truly puts me at the forefront of my industry,” says John Chaney, a sports writer at NewsWorld.
You become an essential expert in your industry. Blogging on topics that relate to your industry will make you a reliable resource with regards to information. It increases your internet search engine rankings because your website will rank for specific keywords related to your industry. Similarly, blogging increases the visibility of your services when individuals are searching online. Blogging for search engine optimization is essential for gaining a competitive advantage over similar websites.