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Part 2: The Importance Of A Robots.txt File

Click here to read Part 1 of this post before reading Part 2.


Allow everything apart from certain web pages

Some web pages on your website might not be appropriate to show in search engine results pages, and you may block individual pages as well utilizing the robots.txt file. Web pages that you might want to block might be your terms and conditions page, a page that you would like to remove rapidly for specific reasons or page with very sensitive info on which you do not want to be searchable:

User-agent: Googlebot

Disallow: /terms.html

Disallow: /blog/how-to blow-up-the-moon/

Disallow: /secret-list-of contacts.php


Allow everything apart from certain patterns of URLs

Finally, you can have a clumsy pattern of URLs that you might want to disallow, ones which can be nicely grouped in a certain subdirectory. Samples of URL patterns you might want to block could be internal search results pages, leftover test pages from development or 2, 3, 4, etc. pages of an online news category page:

User-agent: Googlebot

Disallow: /search/

Disallow: /test.php$


Putting all of it together

Overall, you might want to use a mixture of those methods to block off different regions of your website. The key things to remember are if you disallow a subdirectory, then ANY file, subdirectory or webpage within that URL model, will be disallowed. The star symbol (*) substitutes for any character or number of characters. The dollar symbol ($) signifies the end of the URL; without using this for blocking file extensions you may block a large number of URLs by accident. The URLs are case sensitive matched so you may have to put in both caps and non-caps versions to capture all. It can take search engines several days to a few weeks to notice the banned URL and remove it from their index. The user-agent setting allows you to block specific searcher bots or treat them differently if necessary.

All in all, a robots.txt file is highly important in having search engines correctly and efficiently crawl your site and preventing unwanted files from appearing on search engine results pages.


The post Part 2: The Importance Of A Robots.txt File appeared first on SEO Link Express.

Part 1: The Importance Of A Robots.txt File

You could be surprised to hear that one small text file, known as robots.txt, might be the fall of your site. Consequently, it is essential that you understand the purpose of a robot.txt file in search engine optimization and learn how to check that you are using it correctly. A robots.txt file provides instructions to web robots on the pages the website owner does not wish to be crawled. You’ll need to create a new text file and save it as “robots” (you can use the Notepad program on a Windows PC or TextEdit for Mac), and then Save As a text delimited file.


Upload it to the root directory of your site.

This is usually a root level folder called htdocs, or www, which makes it appear immediately after your domain name. In case you use subdomains, you will need to create a robot.txt file for each subdomain.


What to include in the robots.txt file

There is frequently disagreements over what should and should not be put in robots.txt files. Please be aware again that robots.txt is not meant to deal with security issues for your website, therefore I’d recommend that the location of any admin or private pages on your site are not included in the robots.txt file because those locations would be visible to anyone viewing the file.

You may include a cache box, image files, or irrelevant part of a forum or adult section of an internet site, for instance. Any URLs including the path disallowed will be excluded by the search engines. You can type in some of the following to control where robots can and can’t go.


Allow Googlebot to index every part of your site

User-agent: Googlebot

Allow: /


Allow everything apart from certain files

Occasionally you might wish to display the media on your website or provide documents, but do not want them to appear on image search results pages, social network previews or document internet search engine listings. Files you might want to block can be any animated GIFs, PDF instruction manuals or any development PHP files, for example, shown below:

User-agent: Googlebot

Disallow: /gif$

Disallow: /pdf$

Disallow: /php$


Click here to continue on to Part 2 of this post.

The post Part 1: The Importance Of A Robots.txt File appeared first on SEO Link Express.

Google Is Funding A New Project That Will Automate Local News

Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a pool from Google, the Digital News Initiative, that the search giant began with a commitment to spend over $170 million to support digital innovation in newsrooms across Europe. The Press Association obtained the financing in partnership with Urbs Media, an automation program startup specializing in sifting through large open datasets. Together, the press association and Urbs Media will operate on a software project dubbed RADAR, which stands for Reporters And Data And Robots.

RADAR aims to automate local reporting with large public databases from government agencies or local law enforcement, essentially automating the job of reporters. Stories in the data will be written using Natural Language Generation, which converts info gleaned from the data in words. The robotic reporters will not be working alone. The grant includes the funds allocated to employ five journalists to identify datasets, in addition to curate and edit the news articles created from RADAR. The project also aims to develop automated ways to add pictures and video to a robot made stories. Qualified human journalists will nevertheless be vital in the process, said Peter Clifton, the editor in chief of the Press Association in a statement.

But RADAR allows us to exploit artificial intelligence to scale up to a volume of local stories that could be impossible to provide manually. The Associated Press, a primary U.S. News agency, began using automation software to generate stories about corporate financial quarterly earnings in the year 2014. The AP now posts tens of thousands of stories each quarter with the aid of its robotic reporting tools. However, the AP usually automates the generation of stories that do not require investigation. Quarterly earnings are essential to pay for business journalism, yet it frequently amounts to essentially sharing and comparing new numbers from the company with previous earnings reports, which requires crunching numbers rapidly, which could make more sense to be done by a robot. The RADAR project plans to cover issues of local importance, digging into government datasets to find stories that matter. That kind of news decision takes a deep understanding of the social, political and local contexts, which people are far better suited to determine than software.

How this will affect search engine optimization in Google’s eyes, nobody is yet certain. However, considering Google is funding the project, there is a good chance that automated news stories will not be penalized in Google search results.

The post Google Is Funding A New Project That Will Automate Local News appeared first on SEO Link Express.

Part 2: 9 Essential Steps for Ranking Higher in Google

This is the second part of our post, “9 Essential Steps for Ranking Higher in Google”. If you have not yet read part one, click here.


  1. Type of content

Another factor that affects the time needed to rank on Google is the kind of content you publish. Breaking news stories will rank quicker than stories that aren’t considered news. For instance, a story about a potential war in the Middle East is likely to appear in the first positions in search results quicker than your story about food allergic reactions. Similarly, a brand new image of the newborn British Prince will get to the top quicker than the image you’re uploading to accompany your new post.


  1. Length of Content

Longer articles are more inclined to rank higher than shorter articles. With regards to the time needed to rank, an in-depth article on a subject has a lot more chances for ranking higher than a shorter article on the same subject.


  1. The Number of Posts

This is also related to the age of the domain, as explained above. A post published on a website that already has a number of quality published posts will likely rank quicker than an article published on a website with only a few published posts.


  1. Original Content

This goes without saying, but occasionally it’s significant to clarify the fundamentals. Do not expect to rank unoriginal content on Google or other search engines.


  1. Search Engine Optimization is Critical

Front-end and back-end search engine optimization both play a significant role not only in ranking a brand new post or website but additionally on how long it may take to rank. A cautiously designed search engine optimization campaign will also speed up the time required for new pages or posts to rank in Google.


  1. The Quantity and Quality of External References

A new post or page that receives a number of natural links because it is important, useful and valuable will also climb search engine results pages faster. If your website is linked to by an industry-leading website, Google will value your website higher than others. Continue updating with good quality original content – do not give up, keep trying. High-quality content will attract high-quality external links.

The post Part 2: 9 Essential Steps for Ranking Higher in Google appeared first on SEO Link Express.

Part 1: 9 Essential Steps for Ranking Higher in Google

Learn how to build a successfully-ranking website or blog efficiently. Many factors affect the time required for a website, blog or post to rank on Google along with other search engines. Google has repeatedly said that they’re using more than 255 factors in their ranking algorithm but read on to learn about the most crucial factors related to how long it can take to rank in Google.

  1. Age of the domain

A website that’s old and trusted is more likely to rank higher in Google search results than a newer website, provided that other factors remain equal.

This doesn’t mean that a brand new website can’t achieve good rankings; however, it merely means it may take more time. A domain is considered new when it’s active for less than six months. Following the initial six-month period, you’ll be able to begin getting increased exposure from search engines.


  1. A Clean Domain

This is another element that may work in favor of your attempts to rank in Google. A clean domain is a domain that hasn’t been penalized by Google either by a manual or algorithmic punishment. Domains with a clean history will ensure no nagging algorithm punishments in the future. Be sure to do your research if you’re buying a domain off of a reseller.

You can check to see if your domain has been penalized in the past by logging into Google Analytics and reviewing its traffic history. If you see a link between the dates you lost traffic and the date Google rolled out an algorithm change, then you know that your website was penalized and depending upon the kind of change you can begin working on your recovery. In case your domain isn’t clean then it is a waste of time to try and rank for any conditions in Google since the imposed penalty won’t let you. The very best way to recover is to clean up what was penalized or perhaps consider beginning from the start with a brand new domain.


  1. Keyword Competition

There’s intense competition specifically for the most popular keywords, so you should be selective about the keywords you would like to rank for.

“Keyword selection is so important when it comes to ranking in Google,” says the CEO of eAttorneyQuotes, a law firm directory, “Choosing the right keywords to rank for will save you countless hours in search engine optimization.”

If you try to rank for popular keywords thinking you’ll get more traffic, chances are you’re not going to achieve much, unless you have a quite strong and trusted website. What you must do instead is to aim for low competition keywords until you get high rankings for all those and after that try to go after popular keywords. High rankings for low competition keywords will get you traffic and links from others websites, and gradually this will make your website stronger and able to rank for more significant terms.


Click here to continue on to part two, where we further explain how to rank higher in Google search results.

The post Part 1: 9 Essential Steps for Ranking Higher in Google appeared first on SEO Link Express.

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