There are various search engine optimization tricks and tips which help in optimizing a site, but one of those, the importance of which is sometimes underestimated, are sitemaps. Sitemaps, as the name implies, are maps of your site – i.e., on one single page you show the structure of your website, its segments, the links between them, etc. Sitemaps make browsing your site easier and having an updated sitemap on your website is good both for your users and for search engines. Sitemaps are an essential manner of communication with search engines. While in robots.txt files you tell the search engines that portions of your website to exclude from indexing, on your sitemap you tell search engines where you’d like them to go.
Sitemaps aren’t a novelty. They’ve always been part of the best site design techniques, but with the adoption of sitemaps by search engines, they now become even more important. Nevertheless, it’s vital to clarify that if you’re intrigued in sitemaps mainly from a search engine optimization viewpoint, you cannot go on with the traditional sitemap only. For example, Google Sitemaps uses a particular format that differs from the regular sitemap HTML for human visitors. One may ask why two sitemaps are needed. The answer is obvious – one is for humans, the other is for spiders. Sitemaps offer a chance to inform search engines instantly any changes on your website. All in all, sitemaps are essential for Google robots to understand where your pages are laid out at all times.
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Local internet search engine optimization is not just about the local mother and pop shops anymore. Practically any business may take benefit of local SEO’s benefits. Since Google’s update in 2014, named Pigeon, the importance of local SEO has increased, causing many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign. Others, who practiced regular local optimization strategies, saw the upgrade as an opportunity to increase their efforts even more. These motions are savvy because local search engine optimization has risen in importance, but the ride is not over yet.
Over the next few years, I anticipate that local search engine optimization will become even more impactful and more useful for companies. Here is why: Google loves local businesses. Through years, Google has shown slight favoritism towards smaller, newer, more agile companies. Although most of its ranking biases have to do with a brand’s history and website authority, Google also wants to give the people what they need, and that frequently means showcasing nimbler, more popular brands. It also has to do with empowering small company owners, who’ve limited access to resources, greater potential for breaking new ground. Google has a very long history of providing free tools, like Analytics, Webmaster Tools and so forth, to company owners for the sole purpose of helping them to increase their online visibility.
Since Google cares about local businesses, you may expect Pigeon to be just the start of its locally focused updates. There’ll be more personalized results. Google also loves giving people personalized results. Although his intellectual and personalized research attributes are relatively limited for now, already the internet search engine can generate specific results based on the individual who’s searching.
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Digital online marketing differs from traditional marketing in that it involves the use of channels and methods that allow an organization to analyze marketing campaigns and understand what’s working and what is not – usually in real time. Digital marketers monitor things such as what’s being viewed, how frequently and for how long, sales conversions, what content works and does not work, etc. While the internet is, possibly, the channel most closely related to digital online marketing, others include wireless text messaging, mobile IM, mobile applications, podcasts, electronic billboards, digital TV and radio channels, etc. Digital media is so prevalent that customers have access to info anytime and any place they want it.
Gone are the days when the messages people got on your services or products came from you and consisted of just what you wanted them to know. Digital media is a constantly growing source of entertainment, news, shopping and social interaction, and customers are now exposed not only to what your company says about your brand, but what the media, your friends, relatives, peers, etc., are saying as well. Plus they’re more inclined to believe them than you. People need brands that they can trust, businesses that know them, communications which are personalized and relevant, and provides tailored content to their needs and tastes.
Digital online advertising and its affiliated canals are also relevant. To do that, you need a consolidated view of client personal preferences and anticipation through all channels – web, social network, mobile, direct mail, a point of sale, etc. Marketers can use this info create and forecast coordinated client experiences which will move clients along in the buying cycle. The deeper your insight into client behavior and personal preferences, the more likely you can succeed in digital marketing.
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At a high level, digital online marketing refers to the advertising broadcast by digital channels like search engines, websites, social network, email, and mobile apps. Although this term covers a broad range of marketing activities, all of that isn’t universally agreed upon; we will concentrate on the most typical types below. Paid search, paid search, or pay per click advertising, usually refers to the sponsored result, on the top or side of search engine results page. You pay when your ad is clicked. You can tailor your pay per click advertisements to appear when specific search terms are entered, creating ads which target to a particular audience.
Pay per click advertisements are flexible, visible, and more importantly, effective for many various kinds of organizations. They’re also contextual advertisements, advertisements that appear when an individual is searching for a specific keyword or term. Search engine optimization – to put it simply, internet search engine optimization is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear on top of an internet search engine result for a certain set of keyword terms. Eventually, the goal is to attract visitors to your website when they search for products, services, or info related to your company.
Search engine optimization can almost be seen as a set of best practices for a good digital online marketing. Excellent content is the fuel that drives your digital online marketing activities: It’s a key pillar of the modern search engine optimization. It can help you get noticed on a social network. It provides you have something of value to offer clients in emails and paid search advertisements. Creating clever content that’s not promotional, but instead educates and inspires, is tough, but well worth the effort. Offering content that’s relevant to your audience helps them see you as a valuable source of information.
In addition to that, resourceful content makes it less likely that they’ll tune you out. People are not just watching cat videos on social network nowadays. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.
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Rich Cards are the latest Addition to Google’s improved search results page. Using structured data in the shape of Schema.org, certain types of topics may get an improved presentation in Google. Rich cards are search results in card form that the user can swipe through that mostly pop up on mobile. At first, only recipes and films had rich cards, but now local restaurants and courses have joined the club. Learn how to increase your chances of Google showing rich snippets of your site from the search results page!
So what are rich cards? Rich cards are a kind of expansion of the search results page we know as rich snippets. On mobile, a rich card is the basic unit of a search result. Rich results are the search results page that have extra info attached to it, this might be aggregate ratings, prices or availability. The ending result is a well structured presentation that’s simple to grasp and quick to act upon. Another kind of rich result offers direct interaction with the search result. For example, some restaurants now offer the chance to reserve a table straight from the search results.
Mobile has eclipsed desktop, and search engines are working very difficult to tap into the vast possibilities this brings. Swiping throughout the cards makes it possible to locate the result that best suits the user’s intentions. As a website owner, you could make individual results available, or a list of elements in a certain category. After that, a user can swipe throughout the results to find the best results in this category on your site.
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